OPERATIONAL AND RELATIONSHIP MARKETING
The health and pharmaceutical sectors are constantly evolving, with innovation and digital technology profoundly disrupting the market.
Our communications consulting agency will provide support with both your operational and relationship marketing.
Operational marketing: key to your sales operations
Bosphore Sense will provide support with your operational strategy, by applying our creative approach and extensive knowledge of various target markets, including healthcare professionals and the general public. By drawing on customer data and competitive intelligence, we will deploy the tools you need to develop an effective strategy and support your marketing and sales management teams.
Relationship marketing: building a customer retention strategy
By adopting a personalized approach and using tools like CRM and social media, we optimize your customer relationship management to improve the brand experience and help you retain customers.
Marketing tools designed to achieve your objectives
We provide tools designed to meet your objectives, and specifically to create added value and improve the brand experience.
For example :
- BtoB promotional documents (dosing cards, sales admin, product information brochures, invitations, etc.)
- BtoC promotional documents (product information brochures, catalogs, flyers, mailshots, etc.)
- Point-of-sale display tools (POS advertising and information, posters, display, totems, shelf tags, shelf talkers, videos, etc.)
- Development of sell-in and sell-out operations (promotions, network engagement, challenges and recruitment)
- Specific communication channels and locations (medical visits, pharmacies, waiting rooms, medical practices, conventions, trade fairs, etc.)
Find out more about our areas of expertise