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ALCON

A+D
B+C+E+F
G+H
I

OPT’TIME 2.0

CUSTOMER OBJECTIVE

Develop a differentiated training program for healthcare professionals who are invited to attend a vast number of webinars and other online events.

STRATEGY

Design and create a multi-format training course for healthcare professionals, incorporating both in-person and distance learning.

  • Develop a comprehensive, professional, entertaining and appealing program
  • Incorporate a gaming element to boost engagement
  • Combine a range of both print and digital tools to attract the maximum number of participants and help them retain the program’s messaging