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ALCON

TRAINING PLATFORM

CUSTOMER OBJECTIVE

Provide healthcare professionals with access to all of Alcon’s training materials on contact lenses, dry eye syndrome and surgery.

STRATEGY

Create a website and a series of training videos :

  • Secure registration and login linked to the CRM system
  • Personalized display and content suggestions
  • Development of a WordPress site for internal updates
  • Responsive web design
  • Design in the style of a public video platform for easier navigation
  • Varied and original content (documents, videos, live streams, etc.)
  • Animation with motion graphics