ARKOPHARMA

Launch of Olfae by Arkopharma Laboratories, the first olfactotherapy range sold in pharmacies, offering an innovative, effective and safe diffusion system for use with exclusive blends and a high-quality range of individually-sold organic essential oils.

• Ensure buy-in from the pharmacy team to increase sell-in and therefore sell-out
• Gain a significant share of the aromatherapy market
• Make Olfae a must-have product in the wellness sector

Competitors in the aromatherapy market mainly focus on expertise and knowledge. To establish a strong position, Arkopharma needs to differentiate the brand by focusing on innovation and experience in olfactotherapy.

• Development of a completely original training format to bring pharmacy teams on board with the Olfae brand universe
• Disrupt the market with an innovative format to ensure the concept is memorable
• Create buy-in by highlighting the product benefits
• Provide a list of selling points for pharmacists recommending these products