CNOP

Understanding that quality and safety are of the utmost importance in the pharmaceutical supply chain, representatives of dispensing pharmacists and students, members of the “Haut Comité Qualité à L’Officine” (High Committee for Quality in Dispensing Pharmacies), made a collective decision to define “quality” standards for professionals in the sector.

• Improve and standardize the quality of pharmaceutical practices to provide better care for patients and ensure health safety
• Promote the “Démarche Qualité à l’Officine” (Quality Approach for Dispensing Pharmacists – DQO) among pharmacists and raise awareness to make it THE benchmark approach

• 1,250,630 people reached
• Over 900 interactions with content
• 388,157 views of videos
• 27,470 clicks to the site

• Creation of a graphic identity for the Quality Approach for Dispensing Pharmacists
• Survey among licensed and assistant pharmacists to identify opportunities and barriers to the profession’s commitment to the Quality Approach
• Creation of communication tools (videos, presentation materials)

• Creation of the website www.demarchequaliteofficine.fr
• Partner kit
• Social media campaign on Facebook, Twitter and LinkedIn
• Web conference with Brigitte Fanny Cohen

• Organization of a working group to define needs on the ground
• Strategy to raise awareness among professionals in the sector, to create a united front with regard to pharmaceutical quality, via a 360-degree media campaign with testimonials from pharmacists already applying this approach (print and digital advertising in industry press, social media campaign, creation of a specific page on the DQO website, links on other professional websites)
• Annual support campaign (newsletters, webinars, news articles, presence at conferences, regular updating of website content)

• 1 250 630 personnes touchées
• + de 900 interactions avec les contenus
• 388 157 vidéos visionnées
• 27 470 clics vers le site