EAPHARMA
RIPPED MAX CASEINE (EAFIT)
CUSTOMER OBJECTIVE
Produce a TV spot for the EAPHARMA laboratory’s EAFIT brand targeting sporty people on a high-protein diet.
STRATEGY
- An “informative” TV spot, highlighting the product’s efficacy with a strong claim
- Casting
- Filming
- Production and editing
- Version of the campaign for OOH advertising