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Eurofins biologie médicale

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DIGITAL CONTENT CREATION AND COMMUNITY MANAGEMENT

2023 / 2024 / 2025

CUSTOMER OBJECTIVES

  • Boost brand awareness and the company’s positive image among medical analysis laboratories
  • Drive traffic to the site
  • Create educational health content

STRATEGY

On Instagram and Facebook :

  • Creation of accounts and a graphic identity
  • Definition of the editorial line
  • Development and production of a posting schedule
  • Creation of visuals
  • Creation of video content
  • Posting of content
  • Moderation
  • Sponsorship (campaign design, configuration, optimization, monitoring)
  • Monthly, biannual and annual KPIs

For the site and laboratories :

  • Site audit and recommendations
  • Creation of visuals
  • Creation of printed materials

KPIs

  • +5K followers on Instagram within 6 months
  • Record number of Facebook likes with 1,500 for one post