LABORATOIRE DES GRANIONS

Implement a strong sell-out strategy for the new Chondrostéo STRONG product in a market which has been galvanized by drug delisting and where new competitor products are emerging at rock-bottom prices.

• A high-impact TV spot to help consumers remember the product’s name and, above all, its attribute of being “STRONG”, thus increasing brand awareness
• Maximum exposure time for packaging
• A simple idea: “When joint pain is strong, take Chondrostéo STRONG”.