LABORATOIRE DES GRANIONS

Establish oligotherapy as the “new natural medicine” of choice.

Develop an unbranded communication strategy to make this natural medicine more accessible to the general public and healthcare professionals :

• Creation of an authentic identity with a graphic charter and a brand signature for all the ranges (logos, range signatures, sound signature, key visuals/adapted to the three existing range segments).
• Redesign of packaging for greater visibility and better segmentation of existing and future ranges
• Creation of the unbranded website oligotherapiepourlavie.com
• Press conference

Building of a community on social networks :

• Creation, coordination, management and moderation of the Facebook page and Instagram account
• Drafting of a social media graphic charter
• Definition of an editorial line tailored to the general public to demonstrate the benefits of oligotherapy
• Creation of visuals and videos with motion graphics
• Organization of fan recruitment campaigns on Facebook
• Media promotion of posts to boost content reach
• Generation of traffic to www.oligotherapiepourlavie.com through specific advertising campaigns
• Creation of an oligotherapy guide for the general public
• Production of a leaflet and decision-aid disk for healthcare professionals
• Installation of shelf tags in pharmacies