Laboratoires Bouchara Recordati
2024
OBJECTIFS CLIENT
- Broaden the scope of communication around hemorrhoids and position the laboratory as an expert in this disease in sub-Saharan Africa
- Educate people and break down taboos around this type of circulatory disorder
- Create content for the website specifically for people in sub-Saharan Africa
STRATEGY
- Set-up of a TV studio with live link-up with Dakar
- Identification of KOLs and formalization of contracts
- Establishment of a central theme for the program schedule
- Creation of the set design
- Filming, recording, editing and broadcasting